What is Rajar and what do they do?
RAJAR Ltd are a joint audience research company. Their purpose is the operate the audience measurement system for UK radios which both offer a service to the BBC and other licensed commercial stations. The company are jointly owned by the BBC as well as the RadioCentre- which are a trade body that represent the majority of commercial radio.
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| Listeners in London |
Whilst conducting my research I found that specific newscasts reach people in their thousands, this did not come as a surprise because BBC seemed to be leading in terms of listeners which could possibly be due to their success in TV news. The BBC often reach at least 10 thousands, BBC news offer a wide range of genres of news which may attract a mass audience whereas other radio stations such as Gold London who only reach up to 345 people the fact that this radio station isn't known in my local area (London) could be a result to only reaching to a niche audience.
Moreover, the highest percentage for the average listener is 15.7 which belongs to the BBC, again comes as no surprise as this is expected of BBC due to being publicly funded by the British citizens. All commercial radio have an average of 13.1 hours per listener, the high hours of listening time could be because of the budget which could be used for marketing.
Source:
http://www.rajar.co.uk/content.php?page=about_organisation
