Is radio still useful in the 21st Century?
Whilst being outside and observing society in general, I have found that there are many types of media used in our everyday life. Radio in the 20th century was one of the biggest craze in America and then globally, now however, there are many of other forms of getting information across such as billboards on buses, advertisements near public notices.
I think that radio has lost its value to a certain extent because businesses and marketing companies no longer or use less of radio as a form of marketing as there are other platforms. The growth in the industrialisation has lead to technology developing so the internet is the most common place for accessing information.
There are many radio stations broadcasting different news stories, music, and entertainment news which keeps the radio industry going. I also think that, there are more opportunities for young people in radio.
From this I have learnt that whilst targeting my audience I will need to ensure that I am using a variety of media and persuade my audience to listen to my radio show through social media as it seems to be popular amongst my audience.
