Q4- Audience profile

Question 4 - Audience profile

My target audience is people aged 11-19 who live in London. We appeal to all types of young people from various backgrounds, for example Luqman who is an Atheist and Fahmida who is a Muslim. Both Luqman and Fahmida are representative of the young people living in London as the common psychographic trends we have identified for our audience is that they is aspirer- young people who love material goods and are into image appearance, fashion and have a lot of charisma and talent. The second common trend is that our audience are explorer, our audience have lots of energy to do practical things, they also have self autonomy, they enjoy adventures and indulging in things they've never tackled before.

The reason I have chosen to discuss the issue of the Ofsted report on Sir John Cass is because after analysing my survey I have found that my audience enjoy listening to news in the local area, moreover, I have also found that my audience feel as though they are misrepresented, therefore our newscast are all stores which will appeal to the audience because these stories are not often targeted to the young people of London.

Also, after discussions with my focus group we felt as though we should include newscasts from different genres of news as our audience listen to stations like BBC 1 and Capital FM which offer different types of newscasts. Therefore our audience will stay interested as these are all stories which effects them or may effect them soon.